Mint Mogul

Project Overview

Mint Mogul is a financial empowerment platform that combines digital products, API-powered tools, and aspirational branding to help young professionals take control of their money.

My Role

Product Strategy · UI/UX Design · Frontend Development (Next.js) · Content Strategy

The Challenge

Most finance apps are either too generic or overly complex. Millennials and Gen Z want actionable, easy-to-use tools that are also aspirational and lifestyle-driven.

The Solution

Mint Mogul offers actionable financial templates, ebooks, and smart tools like savings calculators, investment forecasts, and budget planners. It blends luxury branding with a clean, modern design to resonate with high spenders.

Process

Research → Wireframes → Content Strategy → Build → Testing → Iteration.

Impact

MVP launch saw 500+ downloads of the budgeting toolkit in the first month. Early adopters praised the clarity and modern design, positioning Mint Mogul as both aspirational and practical.

Key Takeaways

Mint Mogul reinforced the value of combining lifestyle branding with functional digital products to increase adoption and trust.

Preview

https://mintmogul.vercel.app/