Backline – Data-Driven Football Insights
Project Overview
Backline is a sports betting insights platform I designed and built to help football bettors make smarter, data-backed decisions. It transforms raw stats into clear visual insights, blending UI/UX, product strategy, and frontend development.
My Role
Product Strategy · UI/UX Design · Frontend Development (React/Next.js) · User Testing
The Challenge
The market is saturated with odds-focused platforms that lack trust and insight. Bettors struggle with complex stats and need context presented simply and clearly.Existing tools lack trust, clarity, and engagement. There was a clear need for a transparent, insight-driven platform.
The Solution
Backline delivers data made simple: interactive visualizations, smart insights, mobile-first design, and community engagement.
Process
Research → Wireframes → Prototype → Build → Testing → Iteration.
Impact
+40% retention in beta vs. static sites. Users reported more confidence in their betting decisions. Backline was praised for its balance of analytics and simplicity.
Key Takeaways
I showcased end-to-end ownership of a product, proving how strong design + data visualization creates a competitive advantage. Built a platform that blends sports passion, analytics, and technology into one user-friendly tool.
Preview
https://backline-dashboard.vercel.app/
